**

At the Arfi Foundation, we believe that technology has the power to drive positive change and improve the lives of individuals and communities around the world. One area that holds tremendous potential for social impact is Artificial Intelligence (AI). In this blog post, we'll explore the exciting world of AI and how Arfi Foundation is using it to make a meaningful difference in the lives of those we serve.

**What is Artificial Intelligence?**

Artificial Intelligence refers to the development of computer systems that can perform tasks that would typically require human intelligence, such as learning, problem-solving, and decision-making. AI systems can analyze vast amounts of data, identify patterns, and make predictions or recommendations based on that data. While AI has been around for decades, recent advancements in machine learning and deep learning have made it possible to build AI systems that are increasingly sophisticated and accurate.

**How is Arfi Foundation using Artificial Intelligence?**

At Arfi Foundation, we're using AI in a variety of ways to amplify our impact and improve the effectiveness of our programs. One example is our use of AI-powered data analysis to identify areas of high need in the communities we serve. By analyzing data on poverty rates, educational outcomes, and health indicators, we can pinpoint areas where our programs are most needed and tailor our interventions to have the greatest impact.

We're also using AI to develop personalized learning plans for students in our education programs. By analyzing a student's learning style, strengths, and weaknesses, we can create customized plans that help them overcome learning challenges and achieve their full potential.

In addition, we're using AI to optimize our disaster response efforts. By leveraging satellite imagery and machine learning algorithms, we can quickly identify areas of need and allocate resources more effectively.

**Practical Insights: How to Get Started with AI**

If you're interested in exploring AI for social impact, here are a few practical tips to get you started:

1. **Start small**: Don't try to tackle everything at once. Begin with a small pilot project or proof-of-concept to test the waters and build momentum.
2. **Collaborate with experts**: AI is a complex field that requires collaboration with experts in data science, machine learning, and software development.
3. **Focus on impact**: Remember that AI is a tool, not an end in itself. Focus on how you can use AI to drive positive change and improve outcomes for your beneficiaries.
4. **Be transparent and accountable**: AI systems can be opaque and difficult to understand. Make sure you're transparent about how you're using AI and accountable for its use.

**Conclusion**

Artificial Intelligence has the potential to revolutionize the way we work and make a meaningful difference in the lives of individuals and communities around the world. At Arfi Foundation, we're committed to harnessing the power of AI to drive positive change and improve outcomes for those we serve. Whether you're an experienced technologist or just starting to explore AI, we hope this blog post has inspired you to think creatively about how technology can be used to drive social impact.

**EXCERPT:**

"Discover how Arfi Foundation is using Artificial Intelligence to drive positive change and improve outcomes for individuals and communities around the world. From data analysis to personalized learning plans, learn how AI is empowering our work and amplifying our impact."

**CONTENT**

As the world becomes increasingly digital, the potential for Artificial Intelligence (AI) to transform various sectors, including philanthropy, continues to grow. At the Arfi Foundation, we're committed to harnessing the power of AI to drive meaningful change and improve the lives of marginalized communities. In this blog post, we'll delve into the world of AI and explore how our organization is leveraging this technology to create a more equitable and just society.

**What is Artificial Intelligence?**

Before we dive into the specifics of Arfi Foundation's AI initiatives, let's take a step back and understand what AI is. Simply put, AI refers to the development of computer systems that can perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making. AI can be categorized into two main types: Narrow or Weak AI, which is designed to perform a specific task, and General or Strong AI, which aims to replicate human intelligence across a wide range of tasks.

**AI for Social Good: How Arfi Foundation is Using AI to Drive Impact**

At the Arfi Foundation, we believe that AI has the potential to revolutionize the way we approach philanthropy. By leveraging AI, we can identify areas of greatest need, optimize our resource allocation, and scale our impact. Here are some ways we're using AI to drive meaningful change:

1. **Predictive Analytics**: We're using machine learning algorithms to analyze data on poverty rates, education outcomes, and healthcare access to identify areas where our support can have the greatest impact. This allows us to target our resources more effectively and maximize our return on investment.

2. **Resource Allocation**: AI helps us optimize our resource allocation by identifying the most cost-effective ways to deliver programs and services. This means that we can achieve more with less, which is critical in today's resource-constrained environment.

3. **Virtual Assistance**: We're leveraging AI-powered chatbots to provide virtual assistance to our beneficiaries, enabling them to access essential services and support more easily.

**Practical Insights: Challenges and Opportunities**

While AI holds tremendous promise for philanthropy, there are also challenges and opportunities to consider. Some of the key takeaways from our experience with AI include:

1. **Data Quality**: AI is only as good as the data it's trained on. Ensuring that our data is accurate, comprehensive, and up-to-date is critical to achieving meaningful impact.

2. **Regulatory Frameworks**: As AI becomes increasingly prevalent in philanthropy, regulatory frameworks will need to evolve to address issues such as data protection, accountability, and transparency.

3. **Digital Divide**: Not everyone has access to the digital tools and technologies that AI is built on. We need to prioritize digital inclusion to ensure that our beneficiaries can benefit from AI-driven initiatives.

**Conclusion**

At the Arfi Foundation, we're committed to harnessing the power of AI to drive meaningful change and improve the lives of marginalized communities. By leveraging AI, we can identify areas of greatest need, optimize our resource allocation, and scale our impact. As we continue to explore the potential of AI in philanthropy, we're excited to share our insights and experiences with the wider community. Join us on this journey and together, let's unlock human potential with Artificial Intelligence.

**EXCERPT**

Discover how the Arfi Foundation is revolutionizing philanthropy with Artificial Intelligence. From predictive analytics to virtual assistance, learn how we're harnessing AI to drive meaningful change and improve the lives of marginalized communities.

**

At Arfi Foundation, we've always been driven by a passion to create a more just and equitable world. As a leading NGO, we've been at the forefront of innovation, using cutting-edge technologies to amplify our impact and make a tangible difference in the lives of those we serve. One area we've been particularly excited about is Artificial Intelligence (AI). In this blog post, we'll delve into the exciting world of AI and explore how Arfi Foundation is harnessing its power to drive social change.

**What is Artificial Intelligence?**

Before we dive into the specifics, let's take a moment to understand what AI is all about. Simply put, AI refers to the development of computer systems that can perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making. From chatbots and virtual assistants to image recognition and natural language processing, AI has become an integral part of our daily lives.

**How is Arfi Foundation using AI?**

At Arfi Foundation, we're using AI in a variety of ways to enhance our programs and services. One key area we're focusing on is data analysis. We're using machine learning algorithms to analyze vast amounts of data from our various projects, allowing us to identify patterns and trends that would be impossible for humans to detect. This enables us to make informed decisions, optimize our interventions, and ultimately, achieve greater impact.

For instance, our AI-powered analytics tool helped us identify areas of high poverty in rural communities, enabling us to target our interventions more effectively and reach those who need our support the most. We're also using AI to optimize our supply chain management, ensuring that our resources are allocated efficiently and that we're minimizing waste.

**AI-powered tools for social good**

In addition to data analysis, we're also exploring the use of AI-powered tools to support our social programs. One example is our chatbot, which provides emotional support and counseling services to individuals affected by trauma. Our chatbot uses natural language processing to respond to user queries, offering a safe and accessible space for those who may be struggling.

We're also experimenting with AI-powered virtual assistants, which can help us triage and prioritize cases, freeing up our human resources to focus on more complex and high-need situations. By leveraging AI in this way, we're able to scale our impact, reach more people, and make a greater difference in the world.

**Addressing concerns around AI**

As AI continues to evolve, we're aware of the potential risks and challenges associated with its use. We're committed to ensuring that our AI systems are developed and deployed in a responsible and transparent manner, with a focus on fairness, accountability, and inclusivity.

To address concerns around bias and data quality, we're working closely with experts in the field to develop and implement robust testing protocols. We're also engaging with our stakeholders and beneficiaries to ensure that our AI systems are culturally sensitive and effective in the contexts in which we operate.

**Conclusion**

At Arfi Foundation, we believe that AI has the potential to be a game-changer for social impact. By harnessing its power, we're able to amplify our reach, optimize our programs, and make a greater difference in the world. As we continue to explore the possibilities of AI, we're committed to doing so in a responsible and inclusive manner, always prioritizing the needs and well-being of those we serve.

**EXCERPT:** "Discover how Arfi Foundation is using Artificial Intelligence to drive social change and amplify its impact. From data analysis to AI-powered tools, learn how we're harnessing the power of AI to create a brighter future for all."

The first supermarket, the Piggly Wiggly in Memphis, opened its doors in 1916. It was the first time people could wander around a store and pick their items from a shelf instead of handing a list to a clerk who would gather everything for them—typically without any choice of brand or style. Grocery shopping remains a daily or weekly ritual for most people, and it can be a real chore—especially if you’re shopping for a large family. My own grocery lists aren’t all that long, but I still find myself juggling my phone and a scrap of paper as I walk around the store, checking for digital coupons and trying to do quick math. So when I read that one of the local grocery stores (a ShopRite) was rolling out Smart Shopping Carts powered by artificial intelligence (AI), I was intrigued.

I’m naturally dubious about a lot of AI tools, but grocery shopping seemed like a place where a little digital help might come in handy. So I headed out to see whether these fancy new carts would offer real benefits or just a lot of targeted advertisements.

What are caper carts?

The carts in question are Caper Carts, which is owned by Instacart. They’re pretty large and tank-like, and kind of heavy to push.

The Caper Carts are pretty big and heavy. Credit: Jeff Somers

You need to have an account with ShopRite in order to use these carts, as they use your phone number to track your purchases; you can choose to store a credit card or other form of payment in there for convenience, but it’s not required. When you walk in the store, the Caper Carts are right there in the entrance area. When you pull one out, the screen lets you enter your phone number, then offers you a (mercifully brief) tutorial.

The welcome screen on the AI shopping cart. Credit: Jeff Somers

The log-in screen Credit: Jeff Somers

The carts have barcode scanners mounted on both sides of the back of the cart, and the cart itself is a scale, which is both how it ensures you’ve scanned everything in the cart and how it calculates the cost of loose produce. If you’ve ever used a self-checkout in a grocery store, it’s kind of similar: You hold items up to the scanners and then drop them into your cart. For produce, you look up what you’re buying and then drop it into the cart, where it’s weighed and added to the total. Along the way, the cart will look for potential coupons or deals you might be interested in. The carts can import your shopping lists from the store’s app, if you want, and will keep track of your loyalty points and rewards as well.

How to use a Caper Cart

The first Caper Cart I selected didn’t work; nothing would scan no matter how I held things up to the scanners. This wasn’t a big deal—I let the store folks know, logged out of the cart, and grabbed another. The second cart worked perfectly.

The Caper Cart screen while shopping Credit: Jeff Somers

These carts are pretty heavy, and the second cart I used had a loose wheel which made it rumble loudly as I walked the aisles—you aren’t going to be racing these carts and jumping on for a quick glide. When I dropped an item in the cart without scanning it, the cart politely showed me a video of me placing the item (creepy) and asked if I wanted to fess up to adding something to the cart. It did, however, give me the option to declare a “personal item,” which is a solid feature.

A video pops up if you try putting an un-scanned item in the cart Credit: Jeff Somers

I forgot to put my shopping bags in the cart, because I am frequently dumb. You’re supposed to bag as you go, which saves you time; I had to bag after checkout, which did not save me time. On the other hand, I don’t always shop in bagging order, so bagging as I go might result in some of my items getting crushed under heavier groceries, or me having to re-arrange everything in the middle of the shopping experience. I kind of like bagging at the end, when I can make decisions about how to arrange everything optimally.

If you change your mind about an item, you just remove it from the cart. The Caper system will notice and remove the item from your bill.

When you’re done, you just tap “Checkout” and head to the Checkout Area.

Checking out with a Caper Cart Credit: Jeff Somers

This will be different depending on the specific store you’re in—some stores don’t have checkout lanes for the Caper Carts, but this ShopRite did. There was only one lane for Caper Carts, and I had to wait behind someone as they checked themselves out. Then I scanned a barcode on my screen with a gun and tapped my card to pay while a security guard loomed nearby, presumably to discourage folks from making a run for it.

Barcode for checking out with a Caper Cart Credit: Jeff Somers

Scanning the checkout barcode on a Caper Cart Credit: Jeff Somers

The pros and cons of AI shopping carts

Overall, the AI shopping cart experience was a slight upgrade from typical grocery shopping. Bagging as you go is convenient, and checkout is a little easier because you scan a single barcode instead of two dozen. I didn’t receive many personalized coupons or recipe suggestions because this was my first time using the system, but I can see how that could become very useful if the cart is able to dig up coupons or offers that I missed.

A few specific notes:

• The cart can accidentally scan a barcode if you get close to a shelf, which can cause confusion, though the cart will quickly delete it if the weight doesn’t change.

• As noted above, the carts are pretty heavy. If you’re going to be buying a lot of groceries all at once, this could become a real workout.

• Adding produce can be a little complicated: You have to locate the “price look up” (PLU) code for the specific produce you’re adding, then scan or type it into the screen before dropping it into the cart. That means sometimes hunting for those little stickers and tapping a bunch of numbers into your cart over and over again.

• Seeing your total spend add up in real time is useful, especially if you’re tracking costs. If an item costs more than expected, you see it immediately, and if the overall cost is more than anticipated you have time to adjust your selections before you hit the checkout.

• Because you have to go through a checkout lane as usual (and there was only one dedicated lane for Caper Carts), during busy times you might wind up waiting a long time to get out of the store, which kind of cancels out the convenience factor. Of course, as more people use these carts, ShopRite might add more dedicated Caper lanes.

Depending on how you shop for groceries, these AI shopping carts might be worth a try—but don’t expect a revolutionary experience.

A look back at the biggest tech stories of the year, from the rise and fall of Musk’s Doge to lucrative investments into AI

Hello, and welcome to TechScape. I’m your host, Blake Montgomery, wishing you a happy and healthy end of the year. I myself have a cold.

Today, we are looking back at the biggest stories in tech of 2025 – Elon Musk’s political rise, burst and fall; artificial intelligence’s subsumption of the global economy, all other technology, and even the Earth’s topography; Australia’s remarkable social media ban; the tech industry’s new Trumpian politics; and, as a treat, a glimpse of the apocalypse offered by one of Silicon Valley’s savviest and strangest billionaires.

How an obscure US government office has become a target of Elon Musk

How Elon Musk’s billionaire Doge lieutenant took over the US’s biggest MDMA company | Technology | The Guardian

The chaos Elon Musk and Doge are leaving behind in Washington

Eggings, swastikas and dog poop: Tesla bears brunt of people’s ire against Musk

‘I’m selling the Nazi mobile’: Tesla owners offload cars after Musk’s fascist-style salutes

Inside Elon Musk’s plan to rain SpaceX’s rocket debris over Hawaii’s pristine waters

Elon Musk’s SpaceX ‘preparing for flotation that could value it at over $1tn’

2025 is limping to a merciful end, so I'm taking a look back at the year in slang. Below are ten examples of youth patois, chosen for both their popularity and for what they reveal about generations A and Z. Like most slang, these words and phrases evolved over time, so while many didn't first appear in 2025, but this is the year they gained popularity. (If you want a more complete list of youth slang, check out my guide to Gen Z and Alpha slang.)

6-7

By far the most popular slang word of 2025 was "6-7." These two previously unremarkable numerals rose to unprecedented popularity with young people this year, to the consternation of legions of educators and parents. It's perfect Gen A slang because it doesn't have a literal meaning, like a lot of younger people culture, but it's a sort of self-contained joke. Often, the idea is to use the phrase in conversation: if someone asks how tall you are, what you scored on a test, or what time it is, you might respond “six-seeeeeven.” Hilarious.

6-7 took off when Philadelphia artist Skrilla released "Doot Doot (6 7)" in February.

From there, it was repeated in schoolyards and TikTok posts for no reason except maybe that it's fun to say. In a month or two, 6-7 reached full slang saturation, and everyone learned what it means (or doesn't mean). Dictionary.com named 6-7 its word of the year. It spawned spin-off numbers like 41 and 93. Older people waited for it to end, but 6-7 didn't end. We're almost a year in, and kids are still saying it constantly. So it means something to them. But what? 6-7's lack of literal meaning highlights the difficulty of defining a generation that seems uninterested in (or unable to) define itself.

Brainrot

Brainrot describes online content, usually videos and meme images, that are stupid and meaninglessness. They're generally loud and assaultive, too: Brainrot is not subtle. It also described the supposed effect that consuming this kind of material has on kids. One of the earliest and most well known pieces of brainrot is "Skibiddi Toilet," a series of YouTube videos that has billions of views. The genre has evolved from there, and now often consists of reframing and remixing obscure memes to create content that is almost entirely absent of meaning, like this Italian brainrot. Younger kids particularly spend a ton of time watching brainrot content, so it is likely shaping the collective worldview of Generation Alpha, but it's hard to say what the result will be.

Slop

"Slop" describes the hundreds of millions of cheesy-looking, unsettling, AI-generated images, videos, and songs that have hit the internet since artificial intelligence gained popularity over the last couple years. Ease of production means that slop is rapidly taking over human-produced content, and younger people will live in a slop-dominated future. As a generation, they may have more intellectual and artistic connection to machines than they will with other humans.

Mason

A Mason (or Mason 67 Kid) is a white, suburban Gen Alpha boy who plays baseball, rocks a fluffy “ice cream” haircut, and says "6-7" a lot. His sunglasses are Pit Vipers. He wears Yeezy slides. His polyester-as-hell ice cream shorts can be purchased at Dick's Sporting Goods. There's no way to know whether the word "Mason" will resonate enough to be remembered later, but it is, as far as I know, the first popular slang term to describe a dominant subculture in Generation Alpha. If it sticks around, it could be the equivalent of describing Boomers as "hippies" or Gen X as "slackers."

"Reheating your own nachos"

This slang phrase describes artists whose new works are seen as trying to recapture what was good about their previous artistic output. It's not a widely used phrase outside of online fandom communities, but I'm including it to represent the kind of hyper-specific slang that comes from the relative rarity of shared cultural experiences among young people. They're balkanized, and every fandom, hobby, and interest group has its own language that is often not understood outside of the specific group.

Sendy

An adjective that describes a person who does bold and/or exciting things, "sendy" is often used in the phrase "let’s get sendy," which means something like “let’s do something big/crazy.” It also often means "Iet's get drunk." It's an example of a slang word coming from a niche community and spreading into the larger culture.

It started in rock-climbing communities in the '80s or '90s, where “ascend it" was shortened to "send it" and used to encourage people to "go for it. "Send it" was then adopted by skaters, snowboarders, and other action-sports fans, and eventually slid into the mainstream culture when it was used in this video from influencers The Nelk Boys. Being able to so often pinpoint the exact source of a slang word is another unique feature of Gens Z and A.

80/20 rule

80/20 can refer to various scientific and organization principles, but that's not how kids usually use it. An axiom popular in online incel spaces, the 80/20 rule is the idea that 80% of women only date the "top" 20% of men. The "male loneliness epidemic" and increased social isolation resulted in many younger men accepting controversial, unproven ideas like this as empirical truth, and they have spread from online communities of misfits to the general population of Generations A and Z.

Performative male

This insult is aimed at young men whose tastes, hobbies, and lifestyle are seen as a performance aimed at obtaining societal approval, especially the approval of young women. Like the 80/20 rule, "performative male" came from online spaces dominated by incels, and has since spread to the larger culture and expanded in meaning to the point that even reading in public is seen as performative. The problem with "performative male" is that it only refers to one kind of performance. The opposite performance of masculinity—the "Alpha male" envisioned by Andrew Tate and various lesser Tate-lets—is thus seen as genuine. It's an illustration of younger people's growing toxic masculinity as well as the strict policing of self-expression that comes from every public moment ending in potentially viral online ridicule.

Aura farming

The flip side of the "performative male," aura farming is intentionally cultivating and projecting a cool, charismatic, or impressive image and getting away with it. It's generally seen as a good thing: Someone who is succeeding at their public "performance" of the self and actually coming across as cool to others is aura farming. Although one of pitfalls of aura farming is trying too hard, an experience that isn't native to younger generations—in the past, you might have called it "being a poser."

"Beez in the trap"

"Beez" means something like "I am always" and "trap" comes from "trap house," but has a more broader meaning like "place of business." So "beez in the trap" means something like "I am at the place of business, hustling," but I'm not including it here for the words, but for how they took off online in 2025 and what it says about young people.

The rest of the slang in this column paints a fairly bleak picture of youth, but we shouldn't forget the creativity, passion, and heart that also defines Generations Z and A. "Beez in the trap" is an example of how younger people are re-mixing and re-shaping the culture we've left them into something of their own that is often amazing.

The meme works like this: Two people stand back to back. Person one passionately lip-syncs the chorus of 4 Non Blonde's song, "What's Going On." The camera rotates to person two, who chimes in with Nicki Minaj's less existentially angsty track. It's one of those things that just sparks joy in a way that defies explanation and is quintessentially "young person in 2025." Enjoy:

Whether you want them to or not, appliances are getting smarter. It’s increasingly challenging to find even basic models without some kind of “smart” feature or embedded artificial intelligence. If you don't believe me, just try to find a “dumb” television at your local Best Buy. You will be disappointed.

While it's true that many of the “smart” features offered by these nifty new appliances are quite useful. The ability to pre-heat your oven or adjust your thermostat by pressing a button on your phone is great, and getting alerts when the fridge door is left open or when you forget to move your laundry from the washer to the dryer is undeniably a boon.

But sometimes, the convenience these features offer is an illusion, as many supposedly smart features in modern appliances aren’t very smart at all—and they can actively make your life harder instead of easier. If you’re shopping for a new appliance, considering avoiding these not-so-smart features.

Dryer with moisture sensors that leave your clothes damp

Modern clothes dryers offer a lot of great capabilities. Some can even talk to your washer, pre-setting themselves for the laundry coming its way, and many can remind you to collect your laundry, sparing you wrinkled clothes, and to clean out the lint filter. But modern dryers often come with moisture sensors that shut off the dryer when it detects that your clothes are dry. In theory, sensor drying saves you money and time over a fixed time dry. But the sensors in these dryers are notorious for being inaccurate shutting the dryer down when your clothes are still a bit damp. And you still have to make a guess as to how much drying you need and set the sensor to the proper level. At best, this can mean running another drying cycle. At worst, your clothes will sit there getting mildewy until you remember to check the machine.

Dishwashers with "eco modes" that leave dishes dirty

New dishwashers often come with efficient or “eco” modes that use less water and less energy to clean your dishes. That’s a great idea—in theory. But these modes achieve those efficiencies the only way they can: By running at lower temperatures and literally using less water in their cleaning cycles. This can often leave your dishes visibly dirty after running a load, forcing you to cancel out the benefit by running them a second time. Worse, these modes don’t get hot enough to kill dangerous bacteria like E. coli, so even if your dishes come out looking clean, they may not be sanitary.

Smart fridges that misidentify your groceries

Smart fridges are often at the top of people’s complaints list for two main reasons: One, they are often abandoned by their manufacturers soon after they arrive on the market, with updates and support vanishing in as quickly as two years. That transforms your pricey smart fridge into a pricey dumb fridge. More frustratingly, smart fridges that supposedly use artificial intelligence to identify your groceries as you place them inside (in order to help you track your shopping needs and expiration dates) often get things wrong. For example, this woman complained that her smart fridge often mistook her husband’s head for an avocado, among other problems, which rendered the feature worse than useless.

Sensor-cooking microwaves that don't cook

While the modern microwave remains the steadfastly boxy, unsexy beast it’s always been, there have been attempts to make it smarter—and sometimes these attempts backfire on you. Some microwaves offer “sensor cooking,” the ability to sense the weight and moisture level of the food in order to adjust cooking time and power levels to cook your food perfectly. Except when it senses incorrectly and leaves you with a half-cooked mess, or if you’re trying to cook something that simply doesn't work well with sensor cooking, like dry foods that don’t produce enough steam for the sensor to detect.

Smart kitchen scales that are just making guesses

A smart kitchen scale might seem like a nifty idea; you weigh your food and use an app to get nutritional information, like the amount of calories in what you’re about to eat. That’s fine, but it really just adds an unnecessary step to your cooking routine, because most “smart” scales are just regular, standard kitchen scales and an app that Googles on your behalf. You’ll get the same general experience—and likely better accuracy—by weighing something and using your phone to search for nutritional information yourself.

Smart garage doors that are less secure

Smart garage doors are a great example of a piece of technology that isn’t improved much by being smart. And the core technology that makes the garage door smart—a WiFi connection to a cloud server—can also make it worse than useless. Aside from the fact that any disruption in the door’s connection can cause it to remain locked in the open position, leaving your home vulnerable, there’s also the fact that the manufacturer can make changes any time they like that could potentially alter the way your door functions or brick it entirely.