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Strava puts popular “Year in Sport” recap behind an $80 paywall

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Strava puts popular “Year in Sport” recap behind an $80 paywall

Strava puts popular “Year in Sport” recap behind an $80 paywall

Earlier this month, Strava, the popular fitness-tracking app, released its annual “Year in Sport” wrap-up—a cutesy, animated series of graphics summarizing each user’s athletic achievements. But this...

Earlier this month, Strava, the popular fitness-tracking app, released its annual “Year in Sport” wrap-up—a cutesy, animated series of graphics summarizing each user’s athletic achievements.

But this year, for the first time, Strava made this feature available only to users with subscriptions ($80 per year), rather than making it free to everyone, as it had been historically since the review’s debut in 2016.

This decision has roiled numerous Strava users, particularly those who have relished the app’s social encouragement features. One Strava user in India, Shobhit Srivastava, “begged” Strava to “let the plebs see their Year in Sport too, please.” He later explained to Ars that having this little animated video is more than just a collection of raw numbers.

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Cyrus Farivar

Author of this blog post from Arfi Foundation.